Restream’s ad comprises several visual trends: 3D illustrations, gradient color schemes, and bold typography. In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals.Īs a fan of beautiful illustratorial work, I consider such ads to have a positive effect on the long-term brand perception, even if they may not perform as well CPA-wise as more plain and straightforward creatives. Spotify has been using colorful illustrations in their ad visuals for years, so they’re rather leading a trend than following it. This Facebook ad by Canva manages to include two product screenshots AND a headline AND a CTA button. If you’re creating ads for an eCommerce brand, test showcasing your products on a colorful backdrop instead of a plain white background.
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This ad example by Gorillas is exemplative of several design trends: eye-catching colors, bold typography, and a locally customized messaging.Ĭompared to boring product photos on white background (which Nike is also heavily advertising), this creative will attract much more attention in the Facebook feed full of photos and news articles. They all advertise pretty much the same message: Get your groceries delivered in 10 (or 15) minutes. In 2021, the grocery delivery ups sprung up like mushrooms after rain. in case you’d like to create Facebook ad visuals easy and fast, check out Canva and their special features for just this task. If you’re working on eCommerce ads, see more examples here: eCommerce Ads in 2021 & 20 Ad Examples. Hope you’ll find some inspiration for revamping your own ad creatives! The following 15 Facebook ad examples feature the best static ad creatives from some of the world’s leading brands.
Tip: In addition to having the best ad creatives, make sure to also get your Facebook ad campaign structure right. If you’re looking to create successful Facebook and Instagram advertising campaigns, take a look at these top Facebook ad examples from successful brands. I’ve also taken screenshots wherever I see an inspiring example of Facebook ads. When working on new Facebook advertising campaigns, I’ve made it a habit to always check out what other companies are doing. Who knows what you’ll find – Image source
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